I was a Product Designer for TripleEnergyShot, an energy shot brand based on Seoul, South Korea.
Our team received the responsibility of developing a desktop and mobile website for TripleEnergyShot. Our primary objective was to customize the features to specifically meet the requirements of the South Korean audience.
TIMEFRAME
1 Month
ROLE
UI/UX Designer
PLATFORMS
Desktop and Mobile
CATEGORY
Food and Drink Eccomerce
ASSIGNMENT
Our team was assigned the project of developing an ecommerce website for an energy shot brand. Considering the preferences of South Korean users, we aimed to design the website with distinctive features that differ from those preferred by users in the United States. These features encompassed product-specific forums, reviews, and informative graphics.
Our responsibility entailed integrating all these features seamlessly into the website, while effectively presenting the product and ensuring a smooth checkout process. Initially, the owner had a website created by a graphic designer, but upon thorough evaluation and auditing, they agreed to implement our proposed improvements.
FROM SCRATCH
Our team convened to analyze the website crafted by a graphics designer, delving into the decisions they made during its creation and the incorporation of various features. Subsequently, we examined analogous energy drink brands in the United States and South Korea. Our objective was to understand the preferences of consumers in foreign markets, while also considering prominent brands within the United States. As our client aspired to expand globally in the future, it became crucial to develop a design that seamlessly catered to diverse audiences.
